Agile Product Manifesto
We believe all products and services exist to make the world better. We’ve noticed that many product, platform, and infrastructure teams struggle to make an impact. We want to help teams create value sooner. That’s why we came up with the following manifesto:
Values
Simplicity over perfection
Pursuing goals over executing project plans
Understanding the problem over thinking of solutions
End-user needs over stakeholder opinions
Measuring results over assuming impact
That is, while there is value in the items on the right, we value the items on the left more.
Building upon the values above and those of the Agile Manifesto, we suggest the following principles to guide product development. We believe they will help teams focus on what matters most to thrive.
Principles
Creating value for end-users and businesses is what defines success
Frequently reorient to what creates value
Embrace uncertainty. Be bold to ask for forgiveness instead of permission
Saying NO unlocks focus to deliver valuable solutions
Make assumptions and validate them as fast as possible
The key to innovation is to take small risks enabling learning and evidence based evolution
Measure business metrics and focus on improving them beyond monetary results
Keep the Product Backlog clean. Backlog items age like milk, not like wine
Craft a go-live strategy early and work backwards
Know your customer and users! Every product has both
Bond cross-functional teams around the product vision, where everyone is responsible for outcomes
Product teams are empowered by top management
To benefit from this manifesto, step back from your work, reflect on your scenario and share your thoughts with people you work with.
Contributors
Join our Slack channel and get in contact with us, let’s learn from each other ๐

Pereira
Munich
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Herweyer
Chattanooga
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Antropov
Rosenheim
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Nordin
Stockholm
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Alves
Paris
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Toth
Augsburg
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Eichstรคdt
Nuremberg
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Chesnokova
Amsterdam
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Prieto
Phoenix
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First published on the 1st of June, 2022
Last updated on the 1st of June, 2022